Business Leader

Why Lori Senecal was Best Suited for CP+B Agency

December 2017 will mark the end of an era for one Lori Senecal as the global Chief Executive Officer of CP+B. Since she took over the leadership of the company in March 2015, Ms. Lori injected new energy into the company with much passion and intellect that moved CP+B from strength to strength. Her flexibility and entrepreneurial spirit proved vital for the company’s achievements. Advertising Age reports that one of the outstanding results of the company was CP+B’s landing of American Airlines in October 2015. It came as a lucrative move having shrugged away TM Advertising (a partner of American Airlines) from the financial prospects that they were set to gain from the partnership.

Structuring the Leadership Space at CP + B

Even as she is set to retire later in the year, she leaves behind a void that the company seems to be undergoing struggles to fill. Together with Chuck Porter, she has developed a leadership structure that would ensure that there would be a smooth transition when she leaves office. The leadership structure plans seek to have each of the 10 CP+ B positions be led by a shrewd entrepreneur who will execute the company’s plans in the regional offices. As a professional in the management, Lori Senecal holds the belief that sharing resources among the regional leaders would ensure that the offices run smoothly. Additionally, she opines that the leaders can counter their various challenges effectively with the power of innovation.

Previous Engagements

Before joining the company, she was the chief innovation officer of the McCann Workgroup where she also doubled up as the Global Director of content integration. According to Ad Week, she also received a lot of accolades for her prominent role at the company as she was also named the global CEO of the agency in financial year 2014/2015. Having helped in achieving a 21% economic growth for the company in the last fiscal year, she has brought astute management expertise in the previous companies that she has handled. In her previous executive positions, Ms. Lori has infused zeal, energy and fresh energy in the agency which will go a long way in pushing the company to ‘higher heights.’ Watch her recent speech at the 3% Conference on YouTube