Business, Business Leader

How Lori Senecal has become a leader in the Advertising Business.

Lori Senecal is a top business leader in the digital advertising and marketing industry. She is highly recognized for her creativity and has been offered senior positions in the industry. Senecal currently works for Crispin Porter & Bogusky where she is the global CEO. The office makes her responsible for the global operations of the enterprise. She is also in charge of the administration and coordination of its nine international offices. Lori Senecal has managed to rise in the industry over time and has been an administrator of various advertisement agencies. Organizations that she has worked for include McCann-Erickson Worldwide, Inc., which was founded by Interpublic Group of Companies. Lori was one of the main participants in the formation of TAG Ideation.

The firm specialized in offering young adult marketing services. McCann Worldgroup recognized Senecal’s excellent work and appointed her to act as its chief innovation officer. She was later promoted to serve the New York office of McCann as its president. The advertisement expert held the position for two years before she was hired to lead Kirshenbaum Bond Senecal Partners. Senecal was appointed to be the company’s CEO and president after some of its executives quite. Her office assisted KBS+ in developing and implementing unparalleled corporate and human resource policies. Under her leadership, KBS+ was named as an advertising agency to watch and one of the leading companies in New York. She assisted the firm in sealing deals with top corporations such as American Express, Victoria Secret, TE Connectivity, and BMW.

According to Lori, the major participants in her success are the women mentors that she used to work with at Kirshenbaum Bond Senecal Partners. She has been striving to guide other female professionals in the industry on how they can be successful. Senecal was offered a chance to give a speech at the 3% Conference. The seminar is dedicated to increasing the number of female directors in the creative advertising sector from 3 percent to about 11 percent. It plays a significant role in bettering the innovation and leadership talents in women. Lori informed the audience on the obstacles that she has faced as a female administrator.Senacal’s career has been successful. Her excellent work has been recognized through rewards such as Game Changer Awards and Quantum Leap Awards. The Advertising Age also appreciated her excellence by naming her among the sector’s the “Women to Watch.”