Business, Businessman, Entrepreneur

Flavio Maluf; the Sustainability and Social Actions Champion

Flavio Maluf has for several years been a significant player in the Brazilian agribusiness sector for several years. The 67-year-old is the Chairman and CEO of Eucatex, a business venture that specializes in the production of doors, floors, partitions, paints, varnishes MDP and MDF panels and wood fiber sheets, from Brazil. Eucatex is one of the largest producers of the products mentioned above in Brazil and uses Eucalyptus as its raw material. Read more on Business and Economics about FlavioMaluf

The Sustainability Goal

Since its inception in 1951, the Sao Paulo based company under the leadership of Flavio Maluf has focused on practices that not only ensure self-sufficiency but also guarantee environmental production and ultimate sustainability. One of such practices has been the efforts in reforestation and investments in land. In the same spirit, Eucatex partners with cities in São Paulo in an initiative dubbed “Casa da Natureza,” an Environmental Education program targeting students in public schools. The program, which has attracted close to 27,000 visitors since it started, was fronted to create awareness and emphasize the need for forests protection, preservation of the environment and the benefits of eucalyptus as a raw material. With the recognition of the threat of fire, Eucatex invests in fire protection mechanisms, such as the construction of fire breaks.

Community Service

In addition to the sustainability objective, Eucatex strives to improve community members’ quality of life and wellbeing, through initiatives that seek to address their socio-economic needs. Through an Apiculture program, people from living in the vicinity of Eucatex farms benefit from income generated from activities like bee-keeping. The community around is empowered through the creation of about one thousand jobs and benefit the local economy

Flavio Maluf has a Bachelor’s Degree in Business Administration and a background in mechanical engineering. He studied at the prestigious Fundação Armando AlvaresPenteado (FAAP) Brazil.

Learn more:,21991ecd7b49587604a2d972ecada3b6lz1vsqwr.html