Carlos Alberto de Oliveira Andrade is a medical doctor who turned into a businessman about four decades ago. He is the chairman of the board of Directors at CAOA, a car manufacturing, and distribution company. He was born In Joao Pessoa, Brazil. During the days he served as a physician, he was a valued physician in North Brazil.
He joined the business in 1979 after the collapse of a distribution company that was supposed to deliver a Ford Landau to him. He then made a proposal that the dealership is handed to him as compensation since the distributor was bankrupt. The proposal was approved, and he created CAOA, a company whose name came from the initials of his name Carlos Alberto de Oliveira Andrade. Within five years of operation, CAOA was the leading dealer of Ford in Brazil.
The Brazil government allowed importation of vehicles in 1992, and Carlos Alberto de Oliveira Andrade saw the opportunity to do business. Later on, that year, CAOA won the importation rights of Renault to Brazil and made it the leading in imported models. Renault got to Brazil and took over the importation rights that later dropped in ranking.
CAOA took over official importation rights Japanese brand Subaru in 1998. Within months, Subaru’s dealership in Brazil was done by CAOA, and the sales tripled. Hyundai is another model that was being sold in Brazil but wasn’t successful, under Carlos Alberto de Oliveira Andrade the sales increased systematically and in 1999 it was the leading in import segment.
Carlos Alberto de Oliveira Andrade had dreams of having his factory. In 2007, the CAOA-Hyundai partnership allowed him to build an auto manufacturer in Annapolis, in Goias. The location was chosen strategically by Carlos Alberto de Oliveira Andrade because of the geographical location that makes it easier to distribute across Brazil.
Carlos Alberto de Oliveira Andrade won the ‘Entrepreneur of the Year in Industry’ Award in 2007 after making his dream come true. Later on, in 2012, he won the ‘Distributor of the Year’ Award given by Hyundai parent company, beating 179 other distributors. CAOA was also ranked as the top company in sales and after sales in 2014 and 2017.