People thought of EOS lip balm like any other beauty product. But today this product is selling more than a million units per week. This is not due to luck or some other such factor. Such kind of sales within such a short span of time indicates that a lot of effort and thought has gone behind it. Advertising on Facebook and other social media platforms boosted the polarity of EOS. The sales figures of today indicate a complete and comprehensive business strategy behind this product.
EOS lip balm is a natural product. This is something that people are really careful about nowadays. After all, lip balms are applied on lips, which are one of the most delicate parts of the body. The lips of some are more sensitive than others. Hence people are quite careful about what they apply on their lips. Any kind of reaction or allergy on the lips becomes visible to all in no time. This is because it is impossible to hide lips with a scarf, sunglasses or in any other way.
Using a natural product means there would be no fear of side effects of any kind. People can buy it over the counter and use it as they wish. There is no need to consult a doctor before using EOS lip balm. Such kind of confidence can come only when people are sure about the safety of any product.
The manufacturers of EOS lip balm are making adequate claims about its natural ingredients (http://www.ulta.com/brand/eos). In fact, all these ingredients have been clearly listed on their packs. This is the main reason behind the growing popularity of this product. It is expected that the sales of EOS lip balm will increase steadily as people are moving towards natural products which will have no side effects of any kind. In fact, Kline Research has managed this growth by the lip balm company!