Cosmetics Industry


Doe Deere is an incredibly talented individual with a truly inspirational story. Her story starts in Russia. Ms. Deere was a natural born leader and showed great promise even when she was young. In her early years of school she started fashion trends and selling popular childhood items. Later in life she moved to New York City, New York to pursue her dreams of becoming a professional musician. Here she met her husband playing in a band and the two of them chose to move to California. In 2008, Doe Deere’s cosmetic brand, Lime Crime, took off.



Lime Crime

Lime Crime is a widely-known and very popular brand of Cosmetics that has been designed and created by Doe Deere and her husband. It features boldly colored lipsticks, stunning eye shadows, and vibrant nail polishes. These colors and palettes are inspired by Unicorns and their magical qualities. The line of bold and creative colors were created out of necessity as they were not colors that could be found anywhere else. To make the market seem fair and balanced, Lime Crime was born.



The Goal of Lime Crime

Lime Crime is so much more than make-up to Doe Deere. Lime Crime is a way of life and a form of self-expression. This cosmetic company was created as an alternative to traditional makeup brands and styles typically found for sale on the market. Bright bold colors, unique personalities, and self-love are all at the very center of Lime Crime’s heart. Doe Deere has described herself as an individual that stands up for what is right and what feels right. Her makeup was created to empower and inspire any person that wants to wear makeup.



What Does the Creation Process Look Like?

Every day Doe Deere waits for the inspiration that she needs to create her new and exciting looks. It may take hours, days, weeks, or even months to come up with the perfect idea for a new line of colors or shades for Lime Crime. Once that idea starts to form, she acts quickly. She creates a small batch of the product for herself to try out before she mass produces it for her customers. She feels as though this process is both real to who she is and fair to the customers that she truly loves.

Follow her on LinkedIn and @doedeere