CEO, Entrepreneur

Bumble Application where the Lady Initiates the First Move

Bumble, a dating site developed by Whitney Wolfe Herd has been pushing the numbers gaining on its rival Tinder. Whitney Wolfe purchased the space in Manhattan which for more than a decade had been occupied by the four season’s restaurants. With this kind of ambitions, it indicates how large of a size the company will grow. The company has revenues of more than $100million for the period it has been operational. Whitney declined a buyout of half a billion from Match group. The social media platform which is one of its kind, allows women to make the first move. Bumble it has been developed in a way it that it generates money from unique features which have regular users. Whitney Wolfe hails from Salt Lake City; she attended Southern Methodist University at Dallas Texas graduating with a degree in international relations.

Before developing Bumble, she was the co-founder and the marketing vice president at Tinder, the most significant competitor in the market. Herd, the concept of Bumble allows women to ask for numbers from men or women or instead of initiating the first move. When one sends a message, it disappears after 24 hours if not replied. After going through various names, she finally settled on Bumble. The target of the application has been mainly women. After the release of the app in 2014, it managed close to 100,000 downloads in the first month. The headquarters of the company is in Austin Texas. The building is distinguishable due to its unique design which has sunflower yellow roof and wall. The company has 85% women, despite the difference in ratio, it serves to empower women to come up and achieve their goals. The company values at $1 billion which is also subject to raise with the growth in its popularity. To know more about her click here.

With the app, one has to swipe left or right for one to find a matching partner. When two users of different sex match, the woman must initiate the conversation by sending a message. The application makes women feel more in charge as opposed to those applications they received unwarranted content. Most of the women using the app have expressed that they are not only looking for love in the app but also friendships. The demand has led to the introduction of Bumble BFF. The feature focuses on creating platonic relationships between women. Bumble BFF has had more than 3 million attempted to use and has around 50,000 active users each month.

Her LinkedIn Profile: https://www.linkedin.com/in/whitney-wolfe-1791a299