Success in the manufacturing and food processing industry depends much on the kind of products a company offers to the market. There are different types of customers and each would like to get the assurance that the products they order are certified and verified to be used by humans. During many scandals involving food processing companies, when the case is followed it is often revealed that companies that have a low rating and few years in the industry are the ones that mainly offer products whose quality cannot be trusted. This trend is explained simply as a result of the heavy competition these companies face.
However, for companies like OSI Group, the path towards growth and success has always been smooth. The company enjoys massive support from its huge base of customers and has in response been offering them high quality products that are verified for quality and edibility. This focus on offering healthy and good quality products won the company an award in the category of food quality and environmental conservation. The effort the management team of OSI Group has been offering to the company has mainly been directed towards offering a system where customers are able to take part in shaping the products they get from the company.
Quality and variety
Modifying the feedback shared by customers to serve their demands has allowed OSI Group to produce useful and high quality products. They have a great network that is spread across more than 60 countries and with new tactics and plans, OSI Group is looking to serve more than that in few years to come. As a way to keep the network growing, the company has been investing in mergers and acquisitions, with the latest acquisition involving Baho Food Company, which serves Germany and Netherlands. Acquiring Baho Food Company helped OSI Group to expand its market share and to advance its agenda of growing to serve the whole world with different products.
Ranking among leaders in the industry has also been a benefit to the growth of OSI Group as many customers have wanted to be associated with the winning brand in the market. OSI Group offers product variety bundled with quality, so in case a customer fails to buy one of the products in display they are able to get something else from the same company. Their unique selling techniques saw the company return $6.1 billion revenues during the 2016 fiscal year.